Finally, a beauty products company with a mission we can stand behind:

“To get safe products into the hands of everyone.”

Unknowingly, we lather toxic chemicals onto our largest organ, our skin, everyday. What we put onto our skin is absorbed into our bloodstream and impacts our long-term health (and more importantly, the health of our children). Our seemingly mundane choices in our beauty care regimen add to our daily chemical burden. Did you know that the US has not passed a federal law to regulate the ingredients used in personal care products since 1938? 1

One of my biggest product shocks was when I found out my beloved “Cetaphil Gentle Skin Cleanser” contained three endocrine disrupting parabens: Methylparaben, Propylparaben, Butylparaben. Or another time, when I found out that Desitin Diaper Rash Cream, #1 choice of pediatricians, contains Methylparaben and Propylparaben, as well as an unidentified “fragrance” which most likely contains harmful phthalates (plasticizers that can affect the reproductive system).

“Decades of studies indicate that serious health issues (including, but not limited to asthma, learning disabilities, cancer and infertility) are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.” 2

Most of the 80,000 chemicals found in our personal care products today don’t have any safety data, and the ones that have been deemed as “harmful” (such as lead, formaldehyde, phthalates, and parabens) are allowed by the Food and Drug Administration (which regulates cosmetics). You will find these toxic chemicals lurking in your children’s products. And, companies are not required to tell us that these known toxins are in their products.  It’s egregious.

Beautycounter thought it was time for a change. We agree.

“The European Union has spent the past two decades banning or restricting more than 1,300 ingredients, the US has only banned 11 to date.” 3

Beautycounter has banned more than 1,500 ingredients and is setting a new health and safety standard.

Their products fill a gap. It is a luxe beauty line, more comparable to department store beauty products rather than health-food store lines of make-up and beauty products. While maintaining the upmost quality, Beautycounter products are formulated without parabens, phthalates, synthetic fragrances, PEGs, SLS, or secrets.  And, that is difficult to find with most name-brand, trusted beauty products. Just read the labels.

We love the Countertime line; most notably, their restorative night cream and eye cream – decadent. We also love their make-up (the color sweep blush duo is a favorite) and kids’ bath and sunscreen products…all non-toxic and grade 1 on the Environmental Working Group’s Skin Deep database, which means they are SAFE and won’t cause cancer or disrupt your hormone system.

Beautycounter’s mission is inspiring and they have a team devoted to progress and change to our industry standards.

I want my dollars to support more organizations like this. Time to revamp the old go-to beauty regimen.



  1.  http://www.beautycounter.com/our-story/
  2. http://www.beautycounter.com/our-story/
  3. http://www.beautycounter.com/our-story